Society has changed. Expectations have changed. Everything has changed, except the way we deal with the transaction. We need to look at the services we’re providing and the value those services afford to our clients – not just in the short term, but over a much longer period. We need to look beyond the immediate transaction.

As agents, we’re in a unique position to extend and deepen our involvement in all stages of the real estate transaction by building and nurturing relationships with clients that extend beyond the obvious moments of buying, selling and leasing.

We need to position ourselves as professionals at the centre of each and every real estate transaction. We need to offer a wide range of services to our clients, provide creative solutions to complex problems and give sound information and advice about the property and the market. And we need to have a reputation for providing a high level of service and behaving ethically and honestly. Everything we do must be about increasing the quality of our service, rather than attempting to resist the changing environment around us.

Our industry is at a crossroads – one that presents us with the most critical choice we’ve been posed in more than 100 years.

Which road will you take? Will you tread the track of least resistance and continue with the status quo? Or will you boldly set out on the pathway toward professionalism?

We believe the right decision is clear. That’s why we’ve been working closely with the Professional Standards Councils and its agency, the Professional Standards Authority, as well as and industry leaders over the last couple of years to map out our path to being formally recognised as a profession.

Our journey will require us all to change – our attitudes, our behaviours and the way we collectively present ourselves. But by working together we can be the change we want to see.

John Cunningham
Chair, REIA Professionalism Committee


The five Es


REINSW, in conjunction with REIA, are working with the Professional Standards Councils (PSC) and its agency, the Professional Standards Authority, to explore how real estate agents can be formally recognised as a profession.

The PSC uses the 5 Es to define the elements that are necessary to qualify as a profession. Over the course of 2017, we’ll be featuring an article about one of the following Es to explain the pathway forward.

The five Es are:

  1. Ethics
  2. Education
  3. Experience
  4. Examination
  5. Entity

We believe  we need to add another E: Evolution.


For further information, the following articles: